Online Marketing, also called as Digital Marketing. let’s see how your business gets benefits from the top 3 modules of Digital Marketing.
What is Digital Marketing?
Digital Marketing is nothing but advertising your business services or product through online channels like Youtube, Facebook, Instagram, Google Ads, etc… Digital Marketing is an alternate choice of Traditional Marketing.
In the 21st century, Digital Marketing plays better than Traditional Marketing.
You can ask me WHY?
It because, Everyone using smartphones with an internet connection. And Everything has become digitalized.
Yes, we are living in the Digital Era. we all are on social media and using it.
That’s the reason, Digital Marketing is on top.
In Digital Marketing, you can easily find out your target customer for your own business, if your business is online. Also, you will get more ideas to improve your business standards.
How does Digital Marketing help to grow your business?
You can grow your online business by, top three modules of Digital Marketing,
- Search Engine Optimization
- Search Engine Marketing
- Social Media Marketing
These above three modules can help you to grow your business online. Also if you are enough skilled in these modules you will get a high-paying job in the digital industry.
Let’s see one by one,
Search Engine Optimization:
Search Engine Optimization ( SEO ) is the process of optimizing your website by understanding the algorithms, suggestions, and rules and regulations of the particular search engine.
There are more than 80% of internet users using the Google search engine for their searches, So this explains Google is the major Search Engine used by the people in the world.
Google giving solutions for nearly 3.5 billion searches per day. In that at least 5% of searches might be regarding your business products. So, if your business website is fully optimized with Good SEO metrics, your website will rank on top of the Google search engine rank pages, which means you are getting a customer for your business.
So, if you want to optimize your website, you need to follow the Google guidelines for SEO.
Search Engine Marketing:
Search Engine Marketing (SEM ) is the kind of advertising your products, services, or your business through Search Engines. In SEM you need to pay for promoting your business or services, whereas in SEO is completely organic, you no need to pay anything to the search engine.
How SEM Works,
- In order to do SEM for your business, you need to create an Ad copy, that’s an advertisement for your business or services.
- After that, you need to submit your ad copy to your search engine(Google, bing, yahoo) by choosing the bidding amount.
- Once you were done with the above steps, Now search engine promotes your ad copies in the Search Engine Rank Pages(SERP’S).
- Your ad copies will list on the top of the organic results, sometimes in the bottom or next pages depend on your bidding strategy.
- Now, if a user searching for something regarding your business or services, the search engine displays your ads. If the user clicks on your ad your bidding amount (CPC) will be deducted from your account to the search engine.
*CPC – Cost per Click
This is also called Pay Per Click (PPC).
Social Media Marketing:
Social Media Marketing ( SMM ) is a well-known marketing strategy knows by all the ordinary people who were using social media like Facebook, Instagram, Youtube, LinkedIn, etc…
In SMM, we can choose our target audience, their interest, and their demographics, and some more metrics. By that, we can promote our business or services to our potential audience who hangs more time on social media channels.
Each channel using their unique methods for promoting your business, but the goals are the same.
In recent days, Social Media marketing helps a lot of business to grow, it because most of the people handing in social media in their free time. So we can create brand awareness over there to take our business one step ahead.
Nowadays most social platforms are changing into a business platform to promote our business or services apart from entertainment.
That is the reason, SMM playing a vital role in Digital Marketing.
So, The scope of Digital Marketing is at a peak. It’s helping a lot of businesses to grow up, also you can also be chosen as a Carrier if you looking for job. A lot of companies looking for Digital Marketers nowadays to scale up their business on digital platforms.
I hope you have got some useful information about Digital Marketing and its top three modules. We will see other modules of digital marketing in the following posts.